Fred Allard

Fred Allard

Luxury Mixed Media Creations

Fred Allard's artwork is known for its use of contrasting textures, colors, and imagery, blending ideas from the past and present in thought-provoking ways. The "Shopping Bag" series, exhibited by EDEN, is a particularly notable example of Allard's work, featuring sculptures centered on luxury brands and accessories from the streets. These timeless pieces explore the relationship between urban and luxury, suspending it in time and inviting viewers to compare and contrast these two worlds. Allard's vibrant and sophisticated sculptures are sure to engage and inspire.

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  • Making It

    Making It

    Making It
    Fred Allard
    60 x 25 x 18 cm | 24 x 10 x 7 in
  • King Louis perfume

    King Louis perfume

    King Louis perfume
    Fred Allard
    59 x 37 x 9 cm | 23 x 15 x 4 in
  • cms:28334

    Bleu Mood Perfume Paper Bag M

    Bleu Mood Perfume Paper Bag M
    Fred Allard
    60 x 35 x 10 cm | 24 x 14 x 4 in
  • Crafting Color

    Crafting Color

    Crafting Color
    Fred Allard
    34 x 20 x 17 cm | 13 x 8 x 7 in
  • Demarque Toi

    Demarque Toi

    Demarque Toi
    Fred Allard
    26 x 9 x 9 cm | 10 x 4 x 4 in
  • Positive Game

    Positive Game

    Positive Game
    Fred Allard
    60 x 25 x 18 cm | 24 x 10 x 7 in
  • Red Happening

    Red Happening

    Red Happening
    Fred Allard
    42 x 20 x 16 cm | 17 x 8 x 6 in
  • Gucci Gucci Gucci Perfume Bag XL

    Gucci Gucci Gucci Perfume Bag XL

    Gucci Gucci Gucci Perfume Bag XL
    Fred Allard
    79 x 44 x 12 cm | 31 x 17 x 5 in
  • Just Do It

    Just Do It

    Just Do It
    Fred Allard
    60 x 25 x 18 cm | 24 x 10 x 7 in
  • New Heroes B&W

    New Heroes B&W

    New Heroes B&W
    Fred Allard
    57 x 25 x 21 cm | 22 x 10 x 8 in

About Fred Allard

Fueled by themes of conspicuous consumption, luxury brands, and constructed identities, Fred Allard casts high fashion shopping bags filled with soda cans and bottles in resin. Influenced by ‘80s and ‘90s American pop culture and cosmopolitan European cities, Allard’s world is one in which brand dominates product and image matters most. Prior to his resin sculpture series “The Bags,” Allard created paintings inspired by Jean-Michel Basquiat, with bold colors and graphic text, and collages using deconstructed images of models culled from high fashion magazines, resulting in surreal, abstract, high-impact scenes. Celebrating commerce and exploring the emotional aspects of consumerism, Allard views his art-making and overall persona as a brand-building “trend lab”, constructing his own identity through artistic output in the same way that luxury objects bolster an individual’s image. Fred Allard kept from this creative world an imprint, a culture, an enthusiasm which are the basis surrounding his works as an artist. His inspiration comes from various trends and cultures, from pop art but also street art, music, magazines and department stores and most importantly from the street and everyday life…It is the mix of these interests that exalts his work and inspires his creativity. His unique style is also characterized by the content he fills these luxury bags with; a way he expresses his views is by the use of words, colors and materials. In this spirit, he portrays the era of our society. His work is the picture of the moment, through brands and trendy objects.

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